Individual Corporate Design for your conference

Corporate Design for a conference?

Corporate Design (CD) is a part of the Corporate Identity (CI). While the Corporate Identity contains all aspects of a »conference personality«, the Corporate Design is the visual appearance of a conference. The CD can be found on all marketing materials (letters, invitations, flyer, poster, website) as well as the products used during the conference (nametags, guiding system, folders) and »beyond« (Abstract volume, bag, merchandising). The very basic requirement for all these items is a uniform, concise and clear appearance - making sure they have a high recognition value.

Why do that?

Corporate Design exists to give your conference »a face«, a visible identity. It is needed to make sure your conference will have a unique appearance in order to separate it from »competing« events. In todays world which is almost overloaded with brands and productlines it is especially important as it offers the potential conferee a trustful orientation. Corporate Design supports your conference-philosophy and transports the created image to the outside world.

Corporate design is essential because »a good logo and nice colors« are not enough these days to stand out in the crowd and leave a footprint in the potential conferees memory due to the daily flood of logos hitting the market. That is why an event becomes professional the moment it appears clean-cut, well designed and seriously.

No matter if you need a complete corporate design development or just a design-makeover - Converia offers you full service according to your requirements.